Add a touch of Swedish simplicity to your home

Meet Nära. A new and unique Classic Mapiful design that blends rustic elegance together with Scandi-modern minimalism.

Created exclusively in collaboration with Swedish Influencer Madeleine Ilmrud

Elegant simplicity, designed in Sweden

Did you know that Nära is a Swedish word meaning ‘close’ or ‘near’? Find out even more secrets behind Madeleine’s unique design, in the video below.

Inspired by


The countryside where Madeleine grew up inspired her choice for Nära’s elegant and rustic color scheme.


Quality Scandinavian design and on-trend minimal interior styling were behind the clean layout and choice of font.


Her love of personal items resulted in a design which gives you a perfect balance of customisable and beautiful!

“For me, a home is nothing without its…”

Wondering how you can style the Nära design in your space? Don’t miss our interview with Madeleine!

Learn her top three interior design tips, see her go-to book for interior inspiration, and discover that one thing in her home that she just can’t live without….